No longer content to brand just the outside of your pocket, Levi's have brought out an accessory that will ensure the place of their trademark tag inside your pocket too. As the definitive modern lifestyle accessory, a mobile phone, like your favourite pair of jeans, is something you just can't live without. Well aware of this, Levi's, who are used to employing a bit of technological know-how in the engineering of their denims, have turned their minds to mobile phones and the task of keeping their consumers connected and entertained, as well as stylish.

"As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetic with consumer needs", says Levi's new product division. Developed in conjunction with Modelabs, the phone, which is cased in 100% riveted steel, offers all the perks of current mobile technology and also features a Levi's custom designed graphic interface. Sturdy but compact, the phone fits into your pocket and comes with a detachable chain that fastens to your jeans or bag. Which, we hope, will not signal a revival of the late nineties wallet-chain-hanging-out-of-pocket fad.

www.modelabs.com/levis