To celebrate the new direction taken by Boss Orange under Creative Director Eyan Allen for Spring/Summer 2010, Hugo Boss is launching an international design competition via Facebook.

The idea is for entrants to produce an authentic and unique design idea for a Boss Orange parrot T-shirt, capturing the urban and global outlook central to the BOSS Orange ethos.

The competition will open March 1, 2010, on the dedicated website and www.myparrotdesign.com. Out of 30 of the very best submissions, Eyan Allen will select the most inspiring and promising T-shirt graphic. The winning talent will be invited to visit 
HUGO BOSS in Metzingen, Germany, to meet Allen and spend a day designing with the BOSS Orange Creative Team. The finished T-shirt will feature as a special edition in the BOSS Orange 2011 Spring/Summer Collection.


To enter, applicants are asked to submit parrot T-shirt designs on the BOSS Orange fan page by April 30, 2010. The page will be continuously updated throughout the contest, with the line’s Creative Director also posting and streaming his comments.