House of Holland is delighted to announce the launch of its bespoke app for BlackBerry smartphones to allow customers to buy pieces direct from the runway as they are shown at London Fashion Week on 20th February.

Marking the first time for consumers to own a piece of the runway collection by ordering through mobile technology ahead of its retail launch, BlackBerry users will exclusively be able to order from the eight piece House of Holland slogan t-shirt collection by downloading the app from www.houseofholland.co.uk/blackberry or BlackBerry app world.

Speaking on the app Henry Holland says: 'I have always been a huge fan of BlackBerry and love the fact that we are making fashion more accessible and immediate to consumers through our exclusive app. As fashion becomes increasingly digitally-focused it's extremely exciting to place House of Holland at the forefront of the revolution.'

At the show, House of Holland will also be live Tweeting shots of the catwalk and front row via BlackBerry to Henry Holland's followers on Twitter. A limited edition collection of BlackBerry back plates embossed with designs from the Autumn/Winter 2010 collection will also be launched, alongside a House of Holland theme that will be available to download from BlackBerry app world.

Henry Holland shows the 7th House of Holland collection at London Fashion Week on Saturday 20th February at 4.45pm