Alexander McQueen and David Sims

For his S/S 10 menswear collection, Alexander McQueen delves into the psychology behind the creative process, embarking on a daring expedition into both the mind and the wardrobe of an artist. In the spirit of experimentation, McQueen has collaborated with photographer David Sims to produce a harrowing short film that tells of the physical and emotional agony that often begets creation. Like the collection itself, the film represents a journey as artistic ideas metamorphose into their physical manifestations, and as the artist himself submits to the painstaking process of invention. The full film can be seen here.

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