Dazed Digital | Francesco Vezzoli's Greed Online Premiere
DazedDigital.com
  |   Published 06 February 2009

Last month, Dazed Digital showed the trailer to Francesco Vezzoli's project Greed, a faux ad campaign for an imagined perfume. Directed by Roman Polanski and featuring Natalie Portman and Michelle Williams embroiled in a fierce battle over the fanciful scent, the spurious campaign attempts to isolate and imitate the hype created by the promotion of a new luxury product in the mass market. The premiere of the final film is being shown at the Gagosian Gallery in Rome tonight and DazedDigital are exclusively screening it online.

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  • carrie (07/02/2009 02:27:11)

    http://www.bloomacious.com

    that is so ironic and cool - love it!

  • Katie Puckrik (07/02/2009 09:08:45)

    http://katiepuckriksmells.com

    Really disappointing after the big build-up - and the creative starpower involved. The hokey catfight with the head-clonking on the floor would be great in a Saturday Night Live sketch, but didn't strike me as particularly sophisticated commentary on the hype and razzle-dazzle of perfume promotion. Also, it was way too literal. All the great, ridiculously pretentious yet compelling 'fume commercials (like those bonkers Obsession ones in the 80s), never made any sense, but the mystery sucked you in!

  • HeathMichelleMatilda (07/02/2009 11:19:40)

    oh yeah thats great ^^ i love michelle so beautiful

  • Bob (07/02/2009 16:41:25)

    Lame. I was expecting to be impressed. REALLY disappointing. It even looked like a student film...

  • Marcela Cuartas (07/02/2009 17:02:09)

    http://www.flickr.com/photos/cereza699

    Boooooooring....

  • Yves (08/02/2009 14:25:17)

    Is it an uninspired direction or what ?

  • lazz (08/02/2009 17:49:32)

    http://lee.rockingtiger.com

    FAIL! Connection time out.

  • RS (08/02/2009 18:13:31)

    Lame lame lame. Polanski like Woody Allen is a spent force and an embarrassment to his great earlier work

  • j. (09/02/2009 00:15:12)

    THIS SUCKS... IT'S BEEN DONE

  • bb (09/02/2009 19:21:24)

    http://bblinks.blogspot.com

    Love both of them, but, wow. Someone totally mailed in the concept.

  • Selina (09/02/2009 21:45:38)

    I love it. Love Natalie Portman.

  • a (09/02/2009 22:21:14)

    i thought it was good. a tad dissapointing, but it was good none the less

  • Sonia (09/02/2009 22:29:46)

    its so simple and you know what gonna happen before it does.

  • mystery cat (10/02/2009 02:03:29)

    absolutely embarrassing and terrible on every level. pointless, vacuous, moronic. all involved should be deeply ashamed.

  • Nathiest (10/02/2009 03:41:25)

    uh.... ok.

  • yo-ow-za (10/02/2009 06:51:38)

    ' Greed ' ? More like ' Lame '. The finest from the master pedophile.

  • apreason (10/02/2009 07:10:11)

    Why do we need Greed when i have Creed? artsy-fartsy fail

  • perfumery (10/02/2009 12:51:53)

    how dissapointing that - that hit the wall of fail so miserably!!!

  • critic (10/02/2009 15:10:33)

    That was almost worst than a student film. I hope Roman Polanski doesn't expect to do more commercials, because this spot isn't going to get him any gigs.

  • alvaro angulo (10/02/2009 21:59:39)

    http://pop-robot.blogspot.com

    Very charming and fancy, great job!

  • Susan (11/02/2009 07:37:37)

    That's hilarious. That must really be some good perfume. My favorite celebrity commercial has to be the Vivica Fox commercial did for the Psychic Friends Network http://www.entertonement.com/clips/70330/Vivica-Fox%27s-Psychic-Friends-Network-Commercial I can't believe she would do something like that.

  • laura sweet (12/02/2009 17:53:55)

    http://ifitshipitshere.blogspot.com

    See all the accompanying GREED projects from the beautiful faux ad posters to the gallery installation and invitation here!: http://ifitshipitshere.blogspot.com/2009/02/greed-all-about-faux-fragrance-bottle.html

  • gjeo (14/02/2009 23:36:10)

    "Greed"hmmmm? -Looks more like he was aiming for "Lust", but only managed "Sloth"

  • Who cares about the perfume. I love to watch beautiful Natalie Portman. Frank Moseley (18/02/2009 00:47:36)

  • Meg (17/03/2009 19:03:19)

    hhaa..funny. i thought they will kiss when she smell her neck..

  • avril (21/03/2009 14:47:15)

    http://moneymakemachine.blogspot.com

    I Love it.http://moneymakemachine.blogspot.com

  • ljqtbj (06/04/2009 03:33:37)

    http://dagonu.da.funpic.de

    http://dagonu.da.funpic.de/eneseniq.html eneseniq http://degetu.de.ohost.de/utecag.html utecag http://vesna.kilu.de/edygyh.html edygyh http://members.lycos.co.uk/wesna/iwacynyp.html iwacynyp

  • gong (07/05/2009 16:40:55)

    mmm... boring, unfinished, lacking of any surprise...what about the ending?

  • gong (07/05/2009 16:40:55)

    mmm... boring, unfinished, lacking of any surprise...what about the ending?

  • Maria Perevedentseva (15/05/2009 22:15:55)

    Admire the concept but the result is stonkingly bad.

  • partbi (08/06/2009 09:08:17)

    http://www.biloves.com

    I appreciate the beauty in both men and women. I explore my bi fun on biloves.com often. Join me there if you are interested.

  • виктория (10/08/2009 17:51:39)

    Если есть здесь кто-нибудь русский, вы меня поймете! Это ж просто хрень несусветная или проще говоря booolshit!!!!

  • Angel Boring (02/10/2009 22:41:54)

    Ummm...wow, massively unimpressive. I'm almost tempted to say Polanski purposely flubbed it because he realized the concept was dumb...

  • + Q Perfume Blog (23/10/2009 20:14:31)

    http://www.maisqueperfume.blogspot.com

    one - Roman Polanski should make a film for children's cologne - maybe he will be more inspired! two - dumb commercial three - would you fight for a perfume as you would for a man? I wonder.... and I am perfume obssessed

                                               

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