Shoichi Aoki

Photographer and publisher of FRUiTS, Tune and STREET

FashionFruit_1

Fruits: future-pop fashion

Opening up his archives of Harajuku street style in the 90s, Shoichi Aoki reveals the story behind the groundbreaking fashion of Tokyo’s most influential subculture

Fashion

Jan 12, 2016

Claire Marie Healy

Trending

Music
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‘Alt girls get their flowers’: Oklou and PinkPantheress go head-to-head

Music
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fakemink: ‘I’m the Eminem of the UK underground’

Fashion
GCDS AW26

Milan Fashion Week AW26: All the best moments you might’ve missed

Life & Culture
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Is 2026 the year of analogue?

Beauty
Horoscopes March 2026

Horoscopes March 2026: The revolution starts now!

Art & Photography
Miranda Barnes, Social Season, Important Flowers

The most loved photo stories from February 2026

Fashion
Gucci AW26

Gucci AW26: Everything you missed at Demna’s blockbuster runway debut

Fashion
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New York, London, Milan and Paris: What to expect from the AW26 season

Arts+Culture
Stranger by the Lake

The naked ambition of Stranger By the Lake

Art & Photography
The Flesh That Says Yes

LA girls: These photos capture the dizzying flux of adolescence

Beauty
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Horoscopes February 2026: Brace yourself for major changes!!!

Beauty
Perfume clubs

Could perfume clubs cure our urban loneliness?

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