Suspicious of established institutions and reluctant to be seen as participating in the ‘feminine’ consumption of beauty products, the men of the looksmaxxing community are turning to DIY hacks
Apr 10, 2026
Looksmaxxing, a trend with its roots in incel culture, has gone mainstream among young, straight men. Who are they trying to impress?
Mar 27, 2026
We asked experts about popular ‘looksmaxxing’ treatments, from jaw surgery to peptides and injectable steroids
Mar 25, 2026
A growing number of people are submitting their selfies to be rated in online chatrooms, but only a privileged few are qualified to ‘legitimately’ give a score
Mar 04, 2026
The controversial influencer Clavicular has spawned a wave of memes about framemogging and cortisol spikes – linguist Adam Aleksic explores the slang’s roots in 4chan’s incel forums, and the misogynistic ideas it helps normalise today
Feb 17, 2026
From the canthal tilt filter to mewing and mogging, looksmaxxing has gone viral on social platforms as young people adopt increasingly black-pilled ways to enhance their physical gains
Dec 29, 2023
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