From Bella Hadid and Gabbriette’s nerdy librarian glasses to Iris Law’s grandma cardis and rat tails, we unpack one of the biggest – and most surprising – trends of the year so far
Nov 10, 2023
Faced with high rents and exhausting lifestyles, many of us are opting to move out of major cities like London
Nov 06, 2023
Young people are often presumed to be more socialist than capitalist – but growing up in an increasingly individualised world has pushed some of us to the right
Sep 28, 2023
Tackling Gen-Z problems from the front seat of a banged-up Vauxhall Astra, Madeline Argy’s unfiltered TikTok posts are a tonic for the anxious and online – she speaks out on relationship soft-launches and her summer of fun
Increasing numbers of users are watching entire films and TV shows via clips posted to the app – but why?
Sep 11, 2023
We speak to the Gen Z collector scouring second-hand sites to create screen accurate looks for TikTok – from Buffy the Vampire Slayer’s 90s mini-dresses and pop-punky Y2K Freaky Friday fits to Scream slasher looks
Aug 23, 2023
All six chapters of the report entitled ‘Ctrl Shift’ breakdown different aspects of Gen Z’s habits, thoughts and trends
Aug 11, 2023
A new landmark study has found that young people across the world value ‘power, achievement, hedonism and stimulation’ more than other generations
Jun 07, 2023
At least we’ve not got dysentery!!
Mar 01, 2023
For young people left ‘stunted’ by the pandemic and recession, 25 is the new 18
Jan 13, 2023
New research has found that nearly one in ten young people never intend to start working
Dec 13, 2022
Youth employment rates have stabilised since 2020 – but many of us are still struggling in the post-pandemic job market
Oct 20, 2022
Diesel Watches & Accessories
Created in collaboration with young changemakers and designed to adapt, Diesel's D by Diesel fragrance features environmentally-conscious ingredients and an addictive all-gender scent
Jul 25, 2022
For years, critics have railed against the inauthenticity of social media – but for most of us, the internet actually facilitates self-discovery
Jun 28, 2022
Most of us would leave a job that interfered with our personal lives, and almost half would take unemployment over staying in a job that made us miserable
Apr 07, 2022