Generation Z

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Product of the WeekDiesel’s first-ever genderless fragrance celebrates fluidity and freedom
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Life & CultureIs the internet the only place we can truly be ourselves?
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PoliticsYoung people would rather be unemployed than unhappy
Kwajo Tweneboa
PoliticsKwajo Tweneboa is fighting Britain’s social slumlords – and winning
Cassie Euphoria
PoliticsYoung people in the UK are sad and miserable, rules shock new report
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Life & CultureThe dying myth of the ‘soulmate’
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Science & TechTinder is introducing a new ‘blind date’ feature
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PoliticsPlease let me watch The Witcher in my mouldy little flat
Poppy Okotcha
Life & CultureWhy Gen Z campaigners are battling to save urban green spaces
TikTok chain mail
Life & CulturesHaRe 4 Gd LuCk: Gen Z have reincarnated chain mail on TikTok
Marie Tomanova, “Phineas (Fountain)” (2020)
Art & PhotographyMarie Tomanova captures the next generation of extraordinary New Yorkers
Birds Aren't real
PoliticsA brief explainer on Gen Z’s Birds Aren’t Real ‘conspiracy theory’
Princess Diana and Baga Chipz meme
Life & CulturePrincess Diana as the People’s Meme: how Gen Z are subverting her legacy
TikTokers growing fashion laboratories from their bedrooms
FashionMeet the TikTokers growing fashion laboratories from their bedrooms
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Beauty newsChella Man makes history as the first trans masc face of YSL beauty
Blumarine Milan Fashion Week SS22 Y2K Nicola Brognano
FashionIconic Italian label Blumarine is serving up a full-on Y2K fashion fantasy
Sofa, “Visual Voices 2”
Art & PhotographySofa is the magazine harnessing the weirdness of the internet
Millennials and Gen Z want out of capitalism
PoliticsTax the rich! Millennials and Gen Z want out of capitalism
Hair horns are the next E Girl beauty obsession on TikTok
Beauty FeatureHair horns are the next E-girl beauty obsession on TikTok
Mac Cosmetics
Beauty TrendsGen Z green is the new Millennial pink for beauty products
Gossip Girl – Spring 2021 issue
Film & TVGreetings Upper East Siders: Meet the new generation of Gossip Girl
Fast Fashion Gen Z Depop
FashionIf Gen Z killed fast fashion, why is fast fashion still booming?
Olivia Rodrigo
MusicHow Olivia Rodrigo became Disney’s first Gen Z music superstar
Gen Z Millenial Trends
Life & CultureWhy do Millennials care so much about Gen Z recycling trends?