Karena Evans

Karena Evans


Thanks for voting for

Karena Evans filmmaker Dazed 100
Karena EvansPhotography Alexander Shabaz

The director of Drake's ‘God’s Plan’ and ‘Nice For What’ videos is making waves

LocationToronto, Canada

Karena Evans started her creative career like so many of us do – as an intern. Unlike many, though, she rocketed up the ladder at Director X’s production company Popp Rok, becoming a director in record time, and going on to direct two Drake videos at the age of 22.

She’s also become the first woman to receive The Lipsett Prize – one of Canada’s highest honours for music video direction. And that’s just her 2018 so far.

“God’s Plan” and “Nice for What” have been two of Drake’s most-discussed videos of recent times. The former shows the Toronto rapper doling out gifts and wads of cash to communities in need, putting a smile on everybody’s face. The latter is a glittering celebration of women breaking glass ceilings in the public eye, and features Tiffany Haddish, Rashida Jones, Jourdan Dunn, Issa Rae, and more.

Each visual marks Drake stepping into self-aware and socially conscious territory, while remaining his playful, meme-worthy self – and they’ve turned heads towards Evans herself. As Director X put it in an Instagram post, she’s that rare gem of “when work ethic is matched by talent.”

Aimee Cliff