The new print magazine reinstills weed culture with the opulence it deserves
Broccoli is the antithesis of everything you’ve ever read about weed. Made for smart women and non-binary people who love to toke, the new (and free!) print magazine is headed by Anja Charbonneau, former creative director of Danish lifestyle mag Kinfolk.
Emerging at a moment when marijuana never seems to be far from the media cycle – whether thanks to changing laws or Insta-bait smoke accessories from the likes of brands like Nice Paper – the time for Broccoli is definitely now. But with the growing legalisation, Charbonneau noticed an increasingly sensationalist approach to coverage of weed culture – one which reinforced masculine stereotypes around smoking, as well as the idea that weed is guaranteed to leave you paranoid and apathetic.
By creating a platform dedicated to women and non-binary people, Charbonneau and her all-women team are creating a space for cannabis to be approached in a new way. From female weed growers, to scientists, painters, and musicians, Broccoli proves there’s much more to lighting up than the lazy stoner stereotype.