The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


Rocha does grand, historical silhouettes with an easy air of wayward, beautiful modernity, and that’s a pretty unique talent. Her poetic universe comes from a distinctly female point of view, drawing on things like Araki’s trussed-up women and (for her acclaimed AW14 show) portraits of Anne Boleyn to embroider her work with subtle perversion and a darkly sexual undercurrent.

What was your defining pop culture moment of 2014?

Simone Rocha: Meeting Karl Lagerfeld.

How would you sum up what you do in a sentence?

Simone Rocha: I design and make clothes inspired by people, art and youth; creating a strong, modern romance with balance and contrast.

What’s your favourite song of 2014?

Simone Rocha: Cloud Castle Lake – “Sync”.

How do you think style and pop culture will change in 2015?

Simone Rocha: It will be more influenced by what’s going on around us in the news.

In 15 words, sum up what we can expect from you in 2015.

Simone Rocha: Tapestry, lace, carpet, cotton, red, nude, cream, white, new shoes, perspective, perspex, porcelain, glass and cornicing.

What’s the most exciting thing about the music/film/fashion industry today?

Simone Rocha: You can have your own voice and do what you do well.

What new skill did you learn this year?

Simone Rocha: To play chess.

Who’s an unsung cultural hero that you discovered this year?

Simone Rocha: Richard Gorman.

What’s the most surprising thing we’d find out if we looked at your phone?

Simone Rocha: Chess With Friends.

Who should have been at number one on the Dazed 100? 

Simone Rocha: Odette Rocha.

Twitter: @Simone_Rocha_

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