Edward Meadham and Benjamin Kirchhoff’s tree-hung bloody tampons at SS15 stuck two fingers up at patriarchs and pearl-clutchers. The London duo have been spreading their special brand of kitsch – a rainbow recipe that’s sickly sweet and slightly wrong – since 2006, but their epic SS15 offering blew the lid off the frow, and came with a riot grrrl-inspired zine to relive the whole thing back at home.
What was your defining pop culture moment of 2014?
Benjamin Kirchhoff: David Lynch announcing that Twin Peaks is returning.
How would you sum up what you do in a sentence?
Benjamin Kirchhoff: I am a sometimes designer – sometimes stylist – sometimes casting person and everything else that involves the running of the label.
What’s your favourite song and movie of 2014?
Benjamin Kirchhoff: Beyoncé, “Drunk in Love” – although technically December 2013, but whatever – and Stranger by the Lake.
How do you think that style and pop culture will change in 2015?
Benjamin Kirchhoff: More of the same – culture has barely changed or evolved in the last 15 years so I don’t anticipate any major change. We’ll probably see a referential return to the early 2000s and everyone will label it a 90s revival.
What’s the most exciting thing about the music/film/fashion industry today?
Benjamin Kirchhoff: I don’t know – to be frank, i am pretty bored by everything. I would like to see a return to a positive message in the creative fields; there is far too much emphasis on the self-destruction and nostalgic anihilation of youth.
What new skill did you learn this year?
Benjamin Kirchhoff: To regain a sense of confidence in what I do.
Who’s an unsung cultural hero that you discovered this year?
Benjamin Kirchhoff: Mak Lackey.
What’s the most surprising thing we’d find out if we looked at your phone?
Benjamin Kirchhoff: That I don’t have Grinder/Tinder/Scruff or any of that stuff.
Who should have been at number one on the Dazed 100?
Benjamin Kirchhoff: Edward Marler.
Lead image backstage at Meadham Kirchhoff SS15, photography Lea Colombo
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