The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


Edward Meadham and Benjamin Kirchhoff’s tree-hung bloody tampons at SS15 stuck two fingers up at patriarchs and pearl-clutchers. The London duo have been spreading their special brand of kitsch – a rainbow recipe that’s sickly sweet and slightly wrong – since 2006, but their epic SS15 offering blew the lid off the frow, and came with a riot grrrl-inspired zine to relive the whole thing back at home.

What was your defining pop culture moment of 2014?

Benjamin Kirchhoff: David Lynch announcing that Twin Peaks is returning.

How would you sum up what you do in a sentence?

Benjamin Kirchhoff: I am a sometimes designer – sometimes stylist – sometimes casting person and everything else that involves the running of the label.

What’s your favourite song and movie of 2014?

Benjamin Kirchhoff: Beyoncé, Drunk in Love” – although technically December 2013, but whatever – and Stranger by the Lake.

How do you think that style and pop culture will change in 2015?

Benjamin Kirchhoff: More of the same – culture has barely changed or evolved in the last 15 years so I don’t anticipate any major change. We’ll probably see a referential return to the early 2000s and everyone will label it a 90s revival.

What’s the most exciting thing about the music/film/fashion industry today?

Benjamin Kirchhoff: I don’t know – to be frank, i am pretty bored by everything. I would like to see a return to a positive message in the creative fields; there is far too much emphasis on the self-destruction and nostalgic anihilation of youth.

What new skill did you learn this year?

Benjamin Kirchhoff: To regain a sense of confidence in what I do.

Who’s an unsung cultural hero that you discovered this year?

Benjamin Kirchhoff: Mak Lackey.

What’s the most surprising thing we’d find out if we looked at your phone?

Benjamin Kirchhoff: That I don’t have Grinder/Tinder/Scruff or any of that stuff. 

Who should have been at number one on the Dazed 100?

Benjamin Kirchhoff: Edward Marler.

Lead image backstage at Meadham Kirchhoff SS15, photography Lea Colombo

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