The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


London’s queen of kitsch is turning nostalgia into a fashion statement, whether it’s making cuddly toy handbags into covetable accessories or sending Elvis-emblazoned dresses down the runway. For SS15, Ms Williams presented her first solo show, combining Asian-inspired silhouettes with school-notebook scrawls and street-smart skater prints.

What was your defining pop culture moment of 2014?

Ashley Williams: Going to see Kate Bush in concert.

How would you sum up what you do in a sentence?

Ashley Williams: Sitting at a desk writing emails and somehow clothes being made.

What’s your favourite song and movie of 2014?

Ashley Williams: Chris Brown – “Loyal”, and The Inbetweeners 2.

In 15 words, sum up what we can expect from you in 2015.

Ashley Williams: I do not know myself, but I’ve still tried to write 15 words in response.

What’s the most exciting thing about the fashion industry today?

Ashley Williams: Being part of it.

What new skill did you learn this year?

Ashley Williams: Not to react and maintain composure when people go off on you.

Who’s an unsung cultural hero that you discovered this year?

Ashley Williams: Baga Chipz.

What’s the most surprising thing we’d find out if we looked at your phone?

Ashley Williams: I never pick up, so I have about 500 missed calls.

Who should have been at number one on the Dazed 100?

Ashley Williams: Reba.

Twitter: @HappyAshleyland | Instragram: @AshleyWilliamsLondon

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