London’s queen of kitsch is turning nostalgia into a fashion statement, whether it’s making cuddly toy handbags into covetable accessories or sending Elvis-emblazoned dresses down the runway. For SS15, Ms Williams presented her first solo show, combining Asian-inspired silhouettes with school-notebook scrawls and street-smart skater prints.
What was your defining pop culture moment of 2014?
Ashley Williams: Going to see Kate Bush in concert.
How would you sum up what you do in a sentence?
Ashley Williams: Sitting at a desk writing emails and somehow clothes being made.
What’s your favourite song and movie of 2014?
Ashley Williams: Chris Brown – “Loyal”, and The Inbetweeners 2.
In 15 words, sum up what we can expect from you in 2015.
Ashley Williams: I do not know myself, but I’ve still tried to write 15 words in response.
What’s the most exciting thing about the fashion industry today?
Ashley Williams: Being part of it.
What new skill did you learn this year?
Ashley Williams: Not to react and maintain composure when people go off on you.
Who’s an unsung cultural hero that you discovered this year?
Ashley Williams: Baga Chipz.
What’s the most surprising thing we’d find out if we looked at your phone?
Ashley Williams: I never pick up, so I have about 500 missed calls.
Who should have been at number one on the Dazed 100?
Ashley Williams: Reba.
Twitter: @HappyAshleyland | Instragram: @AshleyWilliamsLondon
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