The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


Credited with starting the dip-dye revolution, hair stylist and entrepreneur Brownsell is a 21st-century role model for gutsy girls. She transformed a trend into a brand when she moved her salon, Bleach, out of her kitchen and onto Dalston’s Kingsland Road, with their range of DIY dyes bridging the gap between the industry – where Brownsell is highly regarded – and the street.

What was your defining pop culture moment of 2014?

Alex Brownsell: Uber making a massive stamp on the way we get around London and everyone shamelessly forcing their Uber codes into every conversation for three months.

How would you sum up what you do in a sentence?

Alex Brownsell: I’m a hairstylist that’s gotten tangled up in other bits and bobs.

In 15 words, sum up what we can expect from you in 2015.

Alex Brownsell: Colour, hair, dancing, travel, gambling, bad jokes, power dressing, pamela, Bleach, London, work, laughing, crying, apps, taxis.

What’s the most exciting thing about the fashion industry today?

Alex Brownsell: The availability of information to everyone via the internet. You can take influence from snapshots of culture globally that you would never have known about a few years ago without social media. Social media is also a platform for talented people to get noticed all over the place who don’t have the traditional means to get attention like wealth or connections, so we are seeing more diverse points of view.

What’s the most surprising thing we’d find out if we looked at your phone?

Alex Brownsell: The weird games.

Who should have been at number one on the Dazed 100?

Alex Brownsell: The women from Femen.

Twitter: @alexbrownsellInstagram: @alexbrownsell

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