The Dazed 100

Redefining style and youth culture in 2015 and beyond

Dazed 100

Voted for by Dazed's network of contributors, the Dazed 100 is your guide to the creatives redefining the future of style and youth culture. Expand the profiles to learn more about each person and to discover a wealth of exclusives. You can also make your voice heard by clicking the "Upvote" button to decide the ranking of the Readers' 100. You never know, you may pick a future cover star...


The cover girl-turned-stylist’s carefree attitude is even more enviable than her profile: she collects bumbags, has SpongeBob SquarePants on her bedroom wall and keeps her Prada purses next to a novelty assortment of snapbacks. “Fashion is in this weird place of being conservative and restrictive,” she explains. “Things need to be more real.” Having just assisted stylist Katy England on a shoot for AnOther Man, Cotliar’s vision of reality should be a sight to behold.

What was your defining pop culture moment of 2014?

Tati Cotliar: The Backstreet Boys reunion.

How would you sum up what you do in a sentence?

Tati Cotliar: Getting dressed like a seven-year-old kid, sometimes even with seven-year-old kid’s clothes!

What's your favourite movie and song of 2014?

Tati Cotliar: Probably Boyhood by Richard Linklater, which has an amazing soundtrack. “Do You Realize??” by The Flaming Lips reminds me of my teenage life. For songs that came out in 2014, I have no idea. I am not a very up-to-date person in terms of music.

How do you think style and pop culture will change in 2015?

Tati Cotliar: I think that young people are undergoing the disease of the century: an existential crisis that lasts until you are 50. Young kids are trying to find themselves and that is expressed in the way they dress. There is no pattern or logic – especially in a city like London, where people don't really give a fuck about what other people say. I guess that sportswear is everywhere and is what people feel comfortable in. Feeling comfortable with the way you dress gives you freedom to breathe and think of other things, rather than just if high heels are swelling your ankles. A feeling of not caring about the establishment is quite attractive for young kids. I guess that pop culture stars like Miley Cyrus have so much presence, because she doesn’t give a fuck. To me, Miley feels like a comfortable person and people are tired of uptight repression, or at least I am. Let’s be allowed to have fun!

In 15 words, sum up what we can expect from you in 2015.

Tati Cotliar: Laugh / Freedom / Discovery / Movement / Fun / Sweetness / Silliness / Mistakes / Relief / Content / Clothes / Nonlogic / Sleepiness / More Sleep

What’s the most exciting thing about the music/film/fashion industry today?

Tati Cotliar: How accessible it is becoming for everyone to approach these fields and do it themselves a bit. The fact that everyone has easy access to media makes it easier to just try it yourself – if you have an iPhone, you can do it! I also think that people are not so scared of trying and making mistakes, so it feels more organic, there’s less tension around. It feels that the academy is being left behind by the internet and a sense of exploration is starting at a very young age.

What new skill did you learn this year?

Tati Cotliar: How to put a safety pin into a jacket!

Who’s an unsung cultural hero that you discovered this year?

Tati Cotliar: Bitsch Kitsch London! There’s nothing as pop than Eddy, the guy who makes the most eccentric accessories ever in Brick Lane market.

What’s the most surprising thing we’d find out if we looked at your phone?

Tati Cotliar: Not a lot of porn, and not very many apps. I’m the least high-tech person.

Who should have been at number one on the Dazed 100?

Tati Cotliar: Grandma Yetta, from 90s TV show The Nanny.

Instagram: @taticotliar

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