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Paris Creative Workshops

André Wolff and Patricio Sarmiento's fashion photography course provides young creative talent with a theoretical and practical professional foundation

Paris Creative Workshops (PCW) is a new training venture started by photographer André Wolff and fashion designer Patricio Sarmiento. The first course from PCW, 'Fashion Photography in Paris', takes place this summer and promises to give sixteen students an immersive and invaluable experience involving studio and location shoots with professional models, stylists and make up artists.

We will combine our academic and professional experiences with our network to create a dynamic workshop that would fit better today's pragmatic times

Also on the syllabus are theoretical, marketing and software classes, fashion field trips and lectures from influential industry insiders making this a uniquely refined boot camp for the next generation of fashion snappers. André and Patricio were themselves conscientious students when they met at Parsons School of Design in Paris and between them now have a wealth of industry experience having worked with the likes of Dazed, Vogue Hommes International, Dior Homme, Lanvin, Fillippa K, Calvin Klein and Donna Karan among many others. We caught up with Mr. Wolff to talk about this exciting new project...

Dazed Digital: What inspired you to start PCW?
André Wolff:
Since we started giving lectures at Parsons a few years ago we realised the importance and joy of teaching. You give a lot but you receive as much in return. This exchange is very stimulating and nourishes our own professional careers.

DD: What do you want to achieve with PCW?
André Wolff:
We will combine our academic and professional experiences with our network to create a dynamic workshop that would fit better today's pragmatic times. PCW is offering a new alternative space, open to anyone who wants to break into a very competitive market.

DD: What can students expect from 'Fashion Photography in Paris'?
André Wolff:
Shooting with professional models, stylists and make-up artists they will immediately get the sense of the real fashion photography world. In addition, the students will benefit from the experience-sharing guest lecturers.

DD: Describe your ideal student...
André Wolff:
Ambitious, curious and open-minded. Students who are willing to share experiences with other students of different backgrounds.

DD: What advice would you give to aspiring fashion photographers?
André Wolff:
There is always a way, find your own, be strong-willed and open-minded. Take advantage of your own personal talents whatever they are. Many successful photographers put into practice a combination of two things: finding their own unique way of seeing things and knowing how to express it.

DD: What are your plans for the future?
André Wolff:
To offer a variety of workshops with a more pragmatic approach and using Paris as a background and inspiration. Fashion photography has a very special history in Paris.

 The registration deadline for 'Fashion Photography in Paris' is 25th May 2012