Take a trip to the world of sportswear in the year 2075 with Oakley. Fifty years since it was founded, the pioneering high-performance brand is looking fifty years ahead with its new chapter, Artifacts From The Future. It’s a new era of inventions designed for tomorrow but delivered today.
In partnership with Oakley
At the heart of Artifacts From The Future is the Plantaris family: a high-wrap piece of future-facing art created to become an artifact in years to come.
This campaign showcases a range of high-wrap eyewear as well as The SS25 Reserve Collection, fusing striking graphics with high-tech fabrics.
The futuristic lineup also includes the Lateralis, a heritage-inspired, future-ready silhouette.
Almost every element of the Plantaris is built upon Oakley’s rich foundations, but Artifacts From The Future isn’t about recreating the past.
It’s taken fifty years to bring Oakley to this moment – Artifacts from the Future will continue to evolve alongside that legacy, with new collaborations on the not-so-distant horizon.
Oakley
To celebrate a 50-year milestone, Oakley releases the new Ellipse series, combining ultramodern technology with disruptive design
For the summer 2025 issue, photographer Reece Owen Sweeney took us to 2075 – here’s how it all came together
The brand takes us into the year 2075 with a futuristic new shoot by Reece Owen Sweeney
Photography: Reece Owen Sweeney
CGI: Ryan Vautier
Animations: Reece Owen Sweeney and Ryan Vautier
Lighting Director and Digital Operator: Oliver Matich
Photography Assistant: Kamila Banks
Production agency: AUN-TIE
Producer: Shin Aduwa
Production Assistant: Katie Mayo
Styling: Lara McGrath
Styling Assistant: Hamish Gordon
Hair: Shinnosuke Nakashimo
Make-up: Echo Seireeni
Casting: Bex3 and Anti Agency
Models: Mia at Bex3, and Gavin at Anti Agency
Tech: Bill Bixby, Ryan McKenzie, Ifrahim Rasool
Special Thanks to Emily Lowe of Myrtle Studios