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Love Is All

The Swedish band's Josephine Olausson talks about their new record for 2010...

Love is All’s music may be jagged, visceral and sharp yet there is not an ounce of insensibility in front woman’s Josephine Olausson. Here she discusses the latest album 'Two Thousand and Ten Injuries', their struggle to self-promote and where she sees their music going.

Dazed Digital: What does Love is All have that other bands don’t?
Josephine Olausson: We have a ton of things that other bands don't... But I think that what makes us LIA really only comes down to the combination of people that we are. And how we've sort of developed a way of working and writing songs over the years that I think is somewhat unique to us.

DD: What makes this new album different to the others?
Josephine Olausson: The songs, I'm guessing. But also how it all was recorded on to tape using a 24 track tape machine. I think that this record is a lot more patient than anything we've ever done before. All our previous songs have all been pretty hyper and really intense (both in tempo and the way the songs were layered), this time we really tried to leave some open space in the songs.

DD: Music is more available nowadays than ever. The Internet has become a platform for bands to self-promote and competition is fierce. What is your view on this and how do you approach it?
Josephine Olausson: I don't really know. In some ways I think times are really cool and more DIY than ever before. You can easily spread your music over the Internet without a label. There are insane amounts of music blogs that really function the way fanzines used to. Everything is available to almost anyone, almost anywhere. But with that comes the whole self-promotion and need to stand out and I sometimes can't help but feel that that side is really a little sickening. I think LIA has really suffered a little by the fact that we are not great with pushing or presenting ourselves. We love doing creative things, such as recording cover CDRs or making silly tour videos, but we really don't know where to take it from there...

DD: What is your response to people downloading your music or getting hold of it illegally?
Josephine Olausson: I want as many people as possible to hear and like our music, anyway they do it. But you know, we also want to sell some records... I'm only hoping that some of the people that like what they're hearing end up buying the music on record and come to our shows.

DD:Your music is more known internationally than in your own country; does that bother you?
Josephine Olausson: No, not really. That's been the way with all music I've ever been involved in making and I'm pretty used to it. Also, it's really nice getting to travel to play you music.

DD: If you had to choose objects other than your own instruments to re-create your distinctive sound, what would those objects be?
Josephine Olausson: I'm not sure monkeys would be considered objects, but anyway: monkeys.

DD: You have mentioned before that you all live in different countries and move around a lot. Is that true? If so, how does that dynamic work in the creative process?
Josephine Olausson: Really? I can't remember saying that. For a while this past autumn we were all spread out quite a bit, I spent a couple of months in Vietnam, Cambodia and Thailand and Markus has been living in New York for the past six months or so... but for the most part most of us are all in the same country. Well except for Markus then. But now he's back and I think we are going to start working on some new stuff one of these days. Maybe...

DD: How would you like to see your music developing? Style, overall sound, lyric-wise??
Josephine Olausson: There are many ways that I would like to see this band developing in, but I find that it never really works the way one member intends, since we are all very collaborative. But I would like to make something that's more rhythm driven, less straightforward and maybe even sparser than the last record. Less cymbals and fewer full guitar chords.

DD: You lyrics are very peculiar, straightforward, dramatic and humorous at the same time. Is this the way you think collectively about the world?
Josephine Olausson: Only on certain days.

DD: What is needed to make the world and one’s own personal world a better place?
Josephine Olausson: Room.

DD: Do you think love is all for real?
Josephine Olausson: Only on very certain days.

'Two Thousand and Ten Injuries' is out now and Love is All is playing live on the 11th June at London CAMP, 12th June London Be @ Proud and the 24th July Indietracks Festival...