Cardi B’s ‘Up’ video references an erotic 80s photo book

The ‘WAP’ rapper appears to pay tribute to Patrick Magaud’s 1984 photo book, Exhibition in Paris

Cardi B has released her new track “Up” and, as promised, it comes with an accompanying music video. The Tanu Muino-directed clip opens with a shot of lingerie-clad Cardi in a cemetery near a gravestone that reads “RIP 2020”. Dressed in all-black, she straddles a gravestone in the shape of a man – a shot that eagle-eyed viewers have noted bears a striking resemblance to photographer Patrick Magaud’s Exhibition in Paris series.

Released in 1984, Exhibition in Paris is a set of humourous and raunchy photographs of naked or semi-clad women across Paris. The images pull fun at the seriousness of their surroundings, from a naked woman riding a bicycle through a busy junction, to a woman naked in the Louvre fountain.

The music video nods to a particular set of images in the series of a woman in a graveyard, dressed in black lingerie and (you guessed it) mounting a man-shaped gravestone. Whether Cardi’s aware of the comparison or not (perhaps it’s her creative team’s doing), the resemblance between the two images is uncanny.

“Up” is Cardi’s follow-up to her viral hit with Megan Thee Stallion, “WAP”. In a new interview with Zane Lowe on Apple Music, she talked about how she wanted to make a track that’s more similar to her first mixtape, which was inspired by Chicago drill. “I was young, and I liked that and everything, so my mixtape was very all about gangster violence,” she said. “If it's up, then it’s stuck, and that’s where I wanted to take it with this record.”

She also said she plans to put out an album this year and has “like 50 songs” recorded. “I’m just still not satisfied,” she said. “If I’m not satisfied, I’m just not satisfied, but I really want to put out an album this year. I feel like I have no choice now. Now, I feel like I exceeded my limit of holding. I just need to stop with the fear.”

Read Next
FeatureOlivia Rodrigo, Paramore, and the murky tides of copyright infringement

Hayley Williams has been retroactively added as a co-writer on ‘good 4 u’, but should we really copyright sonic ideas when music is directly inspired by what came before it?

Read Now

On the RiseHow rising artist Len represents the new era of UK rap

Ezra Olaoya sits down with Len – the Stockwell-born rapper who’s developed a cult-like following for his genre-blurring sound, captivating stage presence and tongue-in-cheek bars

Read Now

Charli XCX guest editWhat it’s like to be a serious stan for an emerging pop star

Pop stars from Charli XCX to Troye Sivan and BTS are defined by their passionate fandoms as much as their music, but social media has helped create stan communities around even the most underground artists

Read Now

FashionFashion is filthier than ever at the Barbican’s Dirty Looks

The dishevelled meets the divine at the Barbican’s new exhibition, a dumpster-dive into fashion’s resurgent fascination with filth

Read Now