After two years in the making, Marcus J. Moore will release his Kendrick Lamar biography, The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America, on October 13.
“I can thankfully say this: The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America is out 10/13 via @AtriaBooks,” announced the author on Twitter, where he also shared the book’s cover art.
Celebrating Lamar’s “meteoric rise to fame”, the biography will shine a light on the rapper’s life and his “profound impact on a racially fraught America”.
The book’s intro reads: “The Butterfly Effect is the extraordinary, triumphant story of a modern lyrical prophet and an American icon who has given hope to those buckling under the weight of systemic oppression, reminding everyone that through it all — ‘we gon’ be alright.’”
In a 2018 interview with The Creative Independent, Moore said: “It’s vitally important to place someone like Kendrick within this context. Going from around 2014 until now, you have this surge of alternative black creativity that he is at the center of in many ways... We’ve finally reached a point where, no matter what your art is, there are ears for it, and people are going to find it, and people are going to seek it out. That’s why I felt it was important to write about Kendrick.”