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Bruce Talamon - Soul. R&B. Funk.
From Bruce W. Talamon’s book ‘Soul. R&B. Funk. Photographs 1972-1982’© 2018 Bruce W. Talamon

How Soul Train became the most radical show on American television

While the show’s joyful aesthetic has endured in the cultural memory, the potency of its political convictions has faded with time

Every Saturday morning, for 35 years, Soul Train gave America an hour-long celebration of black youth culture. The show’s self-proclaimed reputation as “the hippest trip in America” made Soul Train not only the place to show the latest dance moves, hairstyles, and threads, but also the place to premiere new music. It became an indispensable promotional platform for black musicians in the 1970s, and by the 80s, was responsible for giving groups like Run-DMC their first national exposure. It was a pop cultural pipeline that taught mass audiences how to dance, how to dress, and who to listen to.

But while the principle of the show was simple, its radicalism has been somewhat forgotten with age. Beneath the dazzling lights, bewitching performances, and cascading paisley, Soul Train was revolutionary in its depictions of black identity. Its foundation was rooted in resistance against a bigoted media and a bigoted culture more broadly, and it came of age in a time of tremendous upheaval and frustration, as poor economic conditions persisted even as the Civil Rights movement made advances. Soul Train’s message of black empowerment was urgent, despite its joyful and seemingly unserious exterior. “It was a way of life for me, my culture, and my generation,” says Louie Ski Carr, a fan favourite Soul Train dancer. “I’m black and Mexican and grew up on the streets of Inglewood, and every Saturday morning, that was our chance to see our people, and to indulge in our own dances, styles, eras, and crazes.”

Don Cornelius was the official host, or “conductor”, of Soul Train, and doubled as its executive producer. A Chicago native who came of age during the turbulence of the Civil Rights struggle, Cornelius spent his early 20s reporting on social unrest and meeting his personal heroes, Reverend Jesse Jackson and Martin Luther King, Jr., for local TV station WCIU. For Cornelius, working in television brought into focus the way that racism in the real world was reflected on screen. National television chronically misrepresented black America, either distorting or demeaning their narratives, or omitting them entirely. Biased news stations, particularly in the South, over-reported black crime and under-reported police brutality. Footage of the Civil Rights movement was skewed, making what were often peaceful protests seem like violent upheavals. Scripted comedies and dramas gave African American actors stereotypical or servantile roles.

Cornelius’s desire to see not only genuine, but positive, representations of African Americans in media led him to brew up ideas for his own TV show based directly on the ABC network show American Bandstand, a widely popular hour-long segment that showed teenagers dancing to the latest music. Although black artists were increasingly topping the charts, American Bandstand tended to feature white dancers and performers, leading Cornelius to pitch his show, the “American Bandstand of colour”, to WCIU. The network approved, and Soul Train first premiered in 1970 as a local, daily show, making Cornelius one of the first African Americans to have created, owned, and produced their own TV show.

Almost overnight, the hour-long adventure “into the exciting world of soul” was a raving success. Cornelius sourced local teens for talent, who lined up outside of the network building every day after school, hoping for the opportunity to dance on-screen. Black Chicago was given a show that didn’t just alleviate a gross lack of representation, but a show whose purpose was commending the breadth of black talent. It quickly amassed the necessary backing to make it a national programme, and Soul Train moved its headquarters to Los Angeles. It premiered nationally in 1971 with a bold and bright new set befitting of its new location, and the staple line “welcome aboard, you’re right on time for a beautiful trip on the Soul Train”.

Soon, musicians were the ones asking to be on Soul Train, not the other way around. Aretha Franklin performed at the peak of her career, Stevie Wonder improvised a new song on air, and the Jackson 5 were some of show’s most frequent guests. In its early days, performers lip-synced to their hits during tapings, but Cornelius recognised that they needed to integrate live performances to stay relevant. Barry White once performed with a 40-person orchestra, Al Green delivered a jaw dropping performance with a broken arm, and James Brown joined the floor dancers in a bedazzled purple jumpsuit. Later in the show’s life, Cornelius even made some exceptions for non-black artists, allowing headliners “with soul”, like David Bowie and Elton John, to grace Soul Train’s stages.

“Soul Train was so personal to me – it started my whole career. But more importantly, it was something that reflected young black America” – Jeffrey Daniel, Soul Train dancer

Cornelius assembled a team of black talent both on and off camera, ensuring opportunities were presented to people of colour from every angle of production. Talent booker Pam Brown held auditions in recreational centres across LA and remembers Cornelius being shocked by the “outrageous” California dance styles. Cornelius had a sharp eye and quickly assembled a team of “personality” dancers who were particularly memorable. While being a Soul Train dancer looked and sounded glamorous, dancers who made it into the show’s risers were subject to a gruelling taping schedule, filming an entire month’s worth of episodes in just one weekend, taping two shows on Saturday and another two on Sunday. Dancers came equipped with outfit changes and impressive amounts of stamina; they weren’t paid unless they performed with an artist, a shortcoming that feels incongruous with the mission of the show.

The Soul Train line segment, which saw dancers stand opposite one another in two lines, creating a channel in the middle that the couples then danced down, wasn’t officially implemented until the show’s second season, but it immediately became the highlight. While dancers often fought for camera time during group floor dances, the line awarded each of them individualised attention and became the show’s most iconic component. Soul Train’s most memorable dancers utilised their time down the line to the best of their ability, often bringing props and doing wild, acrobatic moves to command the audience’s attention.

“I did a handstand on a skateboard down the Soul Train line,” recalls Jeffrey Daniel, one of the show’s most influential dancers. “I came down dancing with a mannequin. Once I roller-skated down, doing splits and spins. My partner Jody Watley and I once staged a fight coming down the line, and the other dancers rushed to intervene and try to pull us apart because they thought it was real.”

Soul Train became a hub of invention, as the show’s cast quite literally invented and premiered some of the most iconic dance moves of the decades, including but not limited to popping, locking, ticking, and whacking – the building blocks of hip hop, voguing, and breakdancing styles. Michael Jackson (and the rest of the country) learned the robot from Soul Train and later, learned the “backslide”, which MJ renamed the moonwalk, from Jeffrey Daniel himself. “All of the sudden on TV, I saw young black kids around my age, doing what I loved to do best – dancing and looking good while doing it,” Daniel says. “Up until then when we were seen on TV we were either being chased by the police, or selling drugs, or engaged in some floozy type of comedy. From that moment on, it was my lifetime ambition to be on that program.”

Daniel found an in with the show from another of its most notable dancers, Tyrone Proctor, who he met while sneaking into Maverick’s Flat, the unofficial nightclub for the Soul Train cast. With Proctor’s seal of approval, Daniel transitioned from sneaking into the club to sneaking onto the Soul Train stage, where he and his partner Jody Watley quickly stole the show. Daniel and Jody gartered attention for their fashion, as much as their moves, and became style icons of the decade.

The fashion is one of the show’s most captivating qualities, and increasingly so with age. “When I’m looking back at the tapings, what really stands out to me are the colours,” Daniel says. “I miss those knit pants and the tweed shirts and those crazy patterns printed on them. I miss the striped socks and platform shoes. The clothes were so comfortable, colourful, and expressive. The fashion really shows the era, and when you see that era, you know it’s Soul Train – and vice versa.” Dashikis, bell bottoms, platforms, tikis, medallions: it was cutting edge Soul Train dancers who brought these new trends directly into homes across the country.

“Every Saturday morning, that was our chance to see our people, and to indulge in our own dances, styles, eras, and crazes” – Louie Ski Carr, Soul Train dancer

Cheryl Song was another of the show’s most famous dancers, who became unofficially known as “the Asian girl with the long hair”. Song was brought to an audition by two older boys as something of a practical joke, assuming there was no way anyone of non-black heritage would be allowed on the show. To their surprise, Cheryl would go on to dance on Soul Train for 14 years. “Being the only Asian dancer on Soul Train was more of a benefit for me, but at times it was a challenge,” she says. “At first, the dancers were a bit hesitant of my being allowed on the show. But eventually I was accepted as a bonafide dancer, not just someone who looked different.”

As ratings soared higher than ever, 70s America was in turmoil. The battle over school segregation was raging, and black soldiers were returning from Vietnam only to find inner-city poverty on the rise and fewer job opportunities than before. While Soul Train’s content wasn’t explicitly political, it addressed the struggles of its time with messages of positivity. Cornelius found creative ways to incorporate black pride into the weekly segments: the Soul Train scramble board interlude, for example, saw a dance couple challenged to unscramble letters and spell out the name of legendary black icons, like Phillis Wheatley, Thurgood Marshall, and Harriet Tubman. Young political leaders like Al Sharpton knew the show was the most effective way to reach young black America and made occasional appearances and motivational speeches.

Soul Train also secured sponsorships from black-owned Johnson hair products, namely Afro Sheen, airing commercials between Soul Train segments and directly addressing black consumers. The products, like every other aspect of the show, reinforced the idea that black is beautiful. Afro Sheen bolstered the movement sweeping the country, which Soul Train helped popularise, of wearing hair naturally – a decision which in the 70s was heralded as a kind of political statement, an outward expression of pride and dignity and a rejection of oppressive white beauty standards.

But by the mid 1980s, edgier competitors like BET and MTV appeared on the scene, focusing on the latest trend in music – hip hop. Cornelius recognised he could no longer serve as an ambassador of contemporary black culture in the dawn of a new age, and the beloved host stepped down in 1993, wishing his audiences in parting “love, peace, and soul” for a final time. The show continued for another 13 years, with different conductors, who did their best to fill Cornelius’s shoes.

The common sentiment among Soul Train’s dancers and affiliates is gratitude. Cornelius helped launch numerous careers in the entertainment industry and personally mentored a generation of world class performers; he himself grew to be one of the most influential men in American media, and continues to serve as inspiration for entrepreneurs and showbiz hopefuls. Cheryl Song describes her Soul Train experience as “life changing, influential, and unforgettable”, while Jeffrey Daniel expresses similar sentiments: “Sometimes it’s overwhelming, because Soul Train was so personal to me – it started my whole career,” he says. “But more importantly, it was something that reflected young black America. It meant so much to so many people, not only those who were directly affected by it and directly benefited from it.”

Images from the book Bruce W. Talamon’s Soul. R&B. Funk. Photographs 1972-1982, courtesy of Taschen