In the past few months Stormzy has set up a scholarship for black students to go to Cambridge University, launched his own publishing imprint, and been confirmed as Glastonbury 2019’s first headliner. Somehow, he’s also had time to work on a partnership with adidas Originals as well though, which was announced on Friday (November 23).
The collaboration is called adidas Originals SPRT and aims to “celebrate and promote urban youth culture and creativity”. The first collection from the partnership has already been unveiled, with a tracksuit that bears the rapper’s #Merky branding, but was also “inspired by archive pieces from the 1990s and 2000s”.