The Australian pop star’s new visual brings out the floral bottoming metaphors of its lyrics
“Bloom”, the latest single from Australian pop star Troye Sivan and the title track from his upcoming second album, is a queer anthem that uses floral imagery as a metaphor for bottoming – although he played coy when Dazed asked him about this when we profiled him earlier this year. “It’s 100 per cent about flowers! That’s all it is,” he said with a wink. “Call it whatever you wanna call it. I wanna play that song at every Pride.”
Its video comes directed by Bardia Zeinali, a New York-based videographer and Vogue contributor behind a series of funny, bold-coloured fashion videos. The video visually brings out those flowery lyrics with styling by Kyle Luu, floral arrangements by BRRCH Floral’s Brittany Asch, and hair by Dazed 100-er Jawara. In the video, Sivan shows off a series of looks for Pride month, including red lipstick, a blue feather headpiece, a leather jacket/beret combo, and – naturally – a floral ball gown.
Sivan is playing a handful of shows in June before kicking off a full tour of North America in September.