“Bloom”, the latest single from Australian pop star Troye Sivan and the title track from his upcoming second album, is a queer anthem that uses floral imagery as a metaphor for bottoming – although he played coy when Dazed asked him about this when we profiled him earlier this year. “It’s 100 per cent about flowers! That’s all it is,” he said with a wink. “Call it whatever you wanna call it. I wanna play that song at every Pride.”
Its video comes directed by Bardia Zeinali, a New York-based videographer and Vogue contributor behind a series of funny, bold-coloured fashion videos. The video visually brings out those flowery lyrics with styling by Kyle Luu, floral arrangements by BRRCH Floral’s Brittany Asch, and hair by Dazed 100-er Jawara. In the video, Sivan shows off a series of looks for Pride month, including red lipstick, a blue feather headpiece, a leather jacket/beret combo, and – naturally – a floral ball gown.
Sivan is playing a handful of shows in June before kicking off a full tour of North America in September.