It appears to reveal an upcoming Kendrick project
“LOVE.” is the latest track Kendrick Lamar's widely hailed 2017 album, DAMN, to get a video release. Featuring nasally, sweet falsetto vocals from newcomer Zacari, it's a song all about craving to be loved and the video sets this out pretty clearly.
Beginning with shots of the sea lapping at the shore as the sun moves down into a romantic, purple-tinged sunset, it moves on to a line-up of beautiful black women of all different skin tones and hair types who have the camera graze over them.
We then move into the narrative of Kendrick's relationship breakdown: he and a woman begin by making love on the dinner table, but by the end of the sequence Kendrick is sitting alone, sipping from a Courvoisier bottle.
The video also reveals that his music might feature on the upcoming Marvel Black Panther movie soundtrack – a clapperboard reads: B. Panther Soundtrack Coming Soon.
The widely anticipated movie features an almost all-black cast, including Lupita Nyong’o, Michael B. Jordan and Forest Whitaker. Behind the scenes, black director Ryan Coogler (Fruitvale Station, Creed) leads and the movie itself is set in a fictional African country.
Kendrick's involvement makes sense: he has always been unafraid to tackle the topic of race and blackness in a bold and beautiful way.
The vid for “LOVE.” was directed by Dave Meyers and The Little Homies (Kendrick and Dave Free).