Music / First LookHercules & Love Affair are reborn in their new video‘Perspective play, scale and negative space is used to reflect the complexity of identity’ in the abstract visual for the band’s Sharon Van Etten-featuring new single ‘Omnion’ShareLink copied ✔️July 17, 2017MusicFirst LookTextSelim Bulut Hercules & Love Affair, the divine disco/house group led by producer Andy Butler with regular collaborators Rouge Mary and Gustaph, are returning with their fourth album Omnion later this year (September 1). Like all Herc albums, Omnion boasts an enviable range of guest vocalists including The Horrors’ Faris Badwan, US singer-songwriter Sharon Van Etten, and Iceland’s Sísý Ey. Following the release of “Controller” earlier this year, the band have now shared the second single from the album, its Sharon Van Etten-featuring title track “Omnion”. As Andy Butler explains, the song is “an appeal to the divine for help and healing.” Its video, directed by film and photography collective Crown & Owls, tells an abstract ascension narrative with occult overtones. “The ‘Omnion’ video is an exploration of the nuances of gender and sexuality,” the directors say. “A story of rebirth, the video follows a lone figure in red ascending a seemingly infinite staircase. Perspective play, scale, and negative space is used to reflect the complexity of identity. It was a pleasure to work so closely with Andy and draw on his love of the theatrical set design of Robert Wilson and combine it with our interest in minimalism and surrealism.” “Crowns & Owls have created a rich cinematic video for ‘Omnion’, a song really dear to my heart,” Butler adds. “It has such splendour due to intense set builds and carefully considered casting and styling by the amazing Anna Pesonin. The timeless story of a spirit reborn is told in an original and nuanced way, with an opaqueness and mystery that’s in contrast to the heavy-handedness by which so much of pop culture is often relayed.” Hercules & Love Affair are going to head on tour this autumn, tickets for which go on sale this Friday (July 21). Watch the video for “Omnion” above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREHow Bad Bunny became a political iconXG: The Japanese ‘X-pop’ group who want to change historyThe North FaceWhat went down at The North Face’s Red Box event with Loyle Carner Inside Johnnie Walker’s Sabrina Carpenter-inspired Grammys weekendIn pictures: Taiwan’s spiritual temple ravesListen to Sissy Misfit’s essential afters playlistAddison Rae, KATSEYE and more attend Spotify’s pre-Grammys bashICE Out, the Grammys, and the fight for cultural power in the USGrammys 2026: The biggest snubs from this year’s awardsThe only tracks you need to hear from January 2026This new event series aims to bring spirituality back to live musicMargo XS on the sound of transness: ‘Malleable, synthetic and glossy’Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy