Noah Cyrus comes from a very musical family. That surname should be a dead giveaway: her sister is Miley, and her dad is Billy Ray. Now the 16-year-old singer is launching a music career of her own having released her debut single “Make Me (Cry)” last week, a leftfield pop ballad featuring UK singer Labrinth that shows off her raspy vocals, emotional lyrics, and sophisticated songcraft. “I never needed you like I do right now,” Cyrus sings. “I never hated you like I do right now,” Labrinth responds against the slow drip-drop of falling tears.
Now, the song has a video helmed by esteemed music video director Sophie Muller. “As soon as I heard the song, I wanted to do it,” Muller says, “I loved her voice on it and thought it was so arresting and brave sounding.” The video mimics the song’s duet structure, with Cyrus and Labrinth acting out parallel narratives. “Lab is like a big brother to me, so having him on set for my first video was amazing,” says Cyrus, “Also, getting to work with someone as talented as Sophie was such an honor. I had the best time making this video!”
“I feel like I got to make a great moment with two creatively exalted people,” Labrinth adds. “Fun times!”