On top of their print campaign, the brand have also released a series of short video spots featuring the models. In Young Thug’s clip, the rapper responds to an interview question – seemingly asking about his decision to wear dresses – by discussing his own perception of gender.
“In my world of course, it don’t matter,” he says, “You could be a gangster with a dress, you could be a gangster with baggy pants. I feel like there’s no such thing as gender.”
Young Thug developed a reputation for his unconventional rapping technique and an approach to style that subverts traditional hip hop imagery. As we wrote in our cover story with the rapper, “Thug’s knack for self-accessorising has earned him plenty of attention: on any given day, he could be wearing leopard-print dresses, pleather baby tees, miniskirts, circular Elton John sunglasses or draped, unconventional tunics.”