This morning Sia unveiled the full version of her new Kanye West-produced single, “Reaper” but this could only be the start of Kanye offerings, according to a tweet from wife Kim Kardashian West. She broke the news via Twitter with the hashtags “#EveryFriday #Swish #RealFriends”.

This is the same way the singer dropped his G.O.O.D Fridays series that launched My Beautiful Dark Twisted Fantasy in 2010. For thirteen weeks Kanye launched a new track for free before releasing the entire album.

We’ve already had new songs – most recently “Facts” – since the big announcement of SWISH. If this is drip-feed of tracks is his method of distribution it looks like at long last, the album could be materialising – before perhaps, Rihanna’s long-awaited Anti and the mysterious Frank Oceans’s Boys Don’t Cry.