Music / First LookCities Aviv – Don't Ever Look BackExclusive: The Memphis 'broken rap' artist creates an austere strobe-lit manifestoShareLink copied ✔️January 14, 2014MusicFirst LookTextJazz MonroeTextDazed Digital Flitting between monochrome woodland, New York subway scenes and bedroom-mirror freestyles, this video – courtesy of NYC artist Rimar Villaseñor – paints a strangely naked portrait of Gavin Mays, aka Cities Aviv. Its canvas is “Don’t Ever Look Back”, the closer on new LP Come to Life (out Jan 28 on Young One Records), and the song descends like a sweet sunset, showing the rapper/producer in his spiritual element. Says Mays, “If Come To Life is to be the total mantra, then this piece stands as its title track in that it embodies the personal crossover one must take to step out of one’s self. Merge with the void and don’t ever look back.” For a man given to sonic austerity, Mays clearly covets his mellow, and as strobes punctuate smooth-grain visuals the tune streams along, clipped yet fluid, with its minimal samples and beats complicated by Mays’ leering flow. A minute later, having said his piece, the artist vanishes from the spotlight, merging with the void. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThe ultimate guide to music festivals in 2026Stop calling Justin Bieber’s Coachella set ‘lazy’ Nike Airmaxxing with New York designer Annie LianXaviersobased’s online obsessions: NBA 2K, skate videos and NickelodeonQueer nightlife is thriving in Bucharest’s abandoned backroomsOakley Oakley’s new collection was designed to weather the stormThe rise of Rico Ace in 5 tracksSwedish House Mafia unpack their Miami Ultra festival mega-set2Slimey isn’t here to be a meme artist: ‘I want a fucking Grammy’ Nourished by Time: ‘Music should be fun – but it can’t be fun all the time’K-pop has an AI problemCoals are kickstarting Poland’s dream pop sceneEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy