Music / First LookCities Aviv – Don't Ever Look BackExclusive: The Memphis 'broken rap' artist creates an austere strobe-lit manifestoShareLink copied ✔️January 14, 2014MusicFirst LookTextJazz MonroeTextDazed Digital Flitting between monochrome woodland, New York subway scenes and bedroom-mirror freestyles, this video – courtesy of NYC artist Rimar Villaseñor – paints a strangely naked portrait of Gavin Mays, aka Cities Aviv. Its canvas is “Don’t Ever Look Back”, the closer on new LP Come to Life (out Jan 28 on Young One Records), and the song descends like a sweet sunset, showing the rapper/producer in his spiritual element. Says Mays, “If Come To Life is to be the total mantra, then this piece stands as its title track in that it embodies the personal crossover one must take to step out of one’s self. Merge with the void and don’t ever look back.” For a man given to sonic austerity, Mays clearly covets his mellow, and as strobes punctuate smooth-grain visuals the tune streams along, clipped yet fluid, with its minimal samples and beats complicated by Mays’ leering flow. A minute later, having said his piece, the artist vanishes from the spotlight, merging with the void. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThis new event series aims to bring spirituality back to live musicMargo XS on the sound of transness: ‘Malleable, synthetic and glossy’Jim BeamWhat went down at Jim Beam’s NYC bashThe Boy who cried Terrified: Ranking all the tracks on fakemink’s new EPA massive exhibition on Black British music is coming to V&A EastAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignAtmospheric dream-pop artist Maria Somerville shares her offline favouritesA 24-hour London will save the city’s nightlife, says new report‘It’s a revolution’: Nigeria’s new-gen rappers are hitting the mainstreamWhy are we so nostalgic for the music of 2016?Listen to Oskie’s ‘perennially joyful’ Dazed mixCorridos tumbados: A guide to Mexico’s most controversial music genreEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy