MusicIncomingSwizz Beatz: Million Dollar ManIn a collaboration with Reebok Classics, famed producer/artist Swizz Beatz lends his creative vision to the brandShareLink copied ✔️October 25, 2011MusicIncomingTextDazed DigitalFilmShawn BrackbillSwizz Beatz: Million Dollar Man4 Imagesview more + Having worked with musical legends from pop backgrounds to heavy metal or hip hop, Swizz Beatz has always been the producer of choice behind the artists who seek him out for his signature sound. In 2011, Swizz has used his vision as a creative force to launch a unique partnership with cult sports brand Reebok. From the ‘Reethym of Lite’ global campaign launch in New York to some serious bringbacks from the archive, Swizz’s expression and love of art, music and style have influenced across both footwear and apparel.Todd Krinsky, Global Head of Reebok Classics says, “The partnership between Reebok Classics and Swizz Beatz is game-changing. Collaborating with someone who has such immense talent and vision will only add to the momentum that Reebok Classics is building. 2011 is truly the start of something very special." CREDITSPhotography Greg HarrisFilm Shawn BrackbillStyling Rosie PhilladorPhoto Assistants James, Ryang, Mary Gebhardt, Sam CrawfordLocation Milk StudiosAll clothes and footwear Reebok Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘I fuck with them all’: How OsamaSon got his cult-like fanbaseWhat went down at Kraków's Unsound Festival 2025080 Barcelona Fashion080 Barcelona Fashion Week, these were your best moments‘He’s part of the fabric of my life’: Young Black fans remember D’AngeloBloodz Boi: The humble godfather of Chinese underground rap InstagramHow to stay authentic online, according to Instagram Rings creatorsA rare interview with POiSON GiRL FRiEND, dream pop’s future seerNigeria’s Blaqbonez is rapping to ‘beat his high score’Inside Erika de Casier’s shimmering R&B universe ‘Rap saved my life’: A hazy conversation with MIKE and Earl Sweatshirt7 essential albums by the SoulquariansIs AI really the future of music?