Photography Bryan BedderLife & Culture / NewsLife & Culture / NewsSign up for Dazed and Jim Beam’s game day giveawayYour game day essentials could be only a click awayShareLink copied ✔️ In Partnership with Jim BeamJanuary 23, 2026January 23, 2026TextDazed Digital No matter what team they rep, most fans can agree on one thing: The merch is secretly the best part of any sports fandom. Not to mention, with sports-inspired garb dominating runways and social feeds in equal measure, even those who don’t know the difference between a touchdown and a turnover now appreciate a good athletic ensemble. Speaking of sportswear, if you’re still in need of your next game day look, fear not. Ahead of the Big Game, Dazed and Jim Beam have teamed up to create a limited-edition jersey, which was officially revealed at the spirit label’s New York City event earlier this week. The collaboration, also in partnership with actor and comedian Kenan Thompson, is a part of Jim Beam’s Refresh Your Season campaign, which encourages fans to turn their “lemon” of a season into a Jim Beam & Lemonade and celebrate even when their team’s hopes get cut short. For a chance at copping the jersey, football fans 21+ can enter Jim Beam and Dazed’s Game Day Watching Kit giveaway by filling out the form below. In addition to receiving the limited-edition jersey, the 30 lucky winners will also receive Dazed merch and ingredients to make Jim Beam & Lemonade. In order to score, however, you’ll want to act fast – submissions close on January 26 at 10AM EST. See here for terms and conditions. Drink Smart®. Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2026 James B. Beam Distilling Co., Clermont, KY Submissions have now closed. Thank you for entering, good luck! Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE‘It’s majorly addictive’: The rise of smutty book clubs RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnWho cares about going to the moon in 2026?Date My Friend: Is pitching your friends the secret to finding love?How will the energy crisis impact you? Here’s everything you need to know‘You're better than this’: Why young men are quitting porn in drovesAI-Sexual: How is AI expanding our understanding of sexuality?This new novel injects queerness into Ireland’s hyper-masculine ganglands PenfoldsTroye Sivan invites us to his Paris Fashion Week launch eventBig Tech trial: Why the verdict against Meta and Youtube is so important This genre-bending trans novel holds a dark mirror to realityEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy