The Lovie Awards recognise Europe’s internet communities across culture, technology and business – and while they may not be as high-profile as the Oscars or Grammys, you’ve likely seen the winning work everywhere. Take Dazed Studio’s Hinge: No Ordinary Love campaign, for example – last year, the stories spotlighting true dating app love stories were inescapable, especially to those who ride the New York City subway.
Dazed Studio, the multidisciplinary creative arm of Dazed Media, took home several prizes at the 2025 Lovie Awards, including multiple wins for the Hinge: No Ordinary Love campaign, including a People’s Lovie and a Silver Lovie award in the ‘Marketing, Advertising, & PR: Best Integrated Campaign’ category, as well as a People’s Lovie and Bronze Lovie award in the ‘Marketing, Advertising & PR: Best Media Campaign’ category. But, more importantly, the campaign sparked meaningful conversations about love and dating (we love love <3).
The studio’s second winning project was its Smirnoff x Troye Sivan: Go Off campaign, which was awarded a Bronze Lovie award in the ‘Marketing, Advertising & PR: Best Digital Campaign’ category. In case you forgot, in the campaign we saw Sivan branch out into the world of corporate leadership with an exciting new (and entirely made-up) executive role: ‘Chief Vibes Officer’. The mission, as he explains it, was to see everyone “go off” – words to live by.
You can learn more about both of the winning projects here.