You can learn a lot about a person by taking a peek at their social feeds. There, it’s safe to assume, you’ll find whatever niche content category is occupying their digital psyche. Some people are cat video connoisseurs; others may have a timeline filled with complex cooking reels. Regardless of the content you fancy, it’s clear that we all have our individual internet obsessions.  

Many of those obsessions manifest on Instagram, which recently launched its Rings awards programme. Recognised for their creativity and innovation on the platform, Instagram’s inaugural Rings award winners, handpicked by a panel of 13 renowned creatives, perfectly encapsulate the art of the internet hyperfixation. From fashion creators to foodfluencers to musicians, the 25 winners span virtually every category of online content. Whether it’s skating videos, makeup tutorials, or stand-up comedy you're after, you can be sure to find the content you’re looking for among these creators’ pages. If you’re in search of your next internet obsession, this list is a good place to start. 

Below, find out what internet hyperfixations are living rent-free on four Rings winners' screens.

Laufey

What’s your current internet hyperfixation?

My current hyperfixation is ballet. It's been how I'm spending my nightly scroll! I've learned a lot about different ballet methods and schools.

What’s one tip you have for discovering new art on Instagram?

My favourite way to discover new things on Instagram is to see what people are tagging. Be it the people I admire, look up to or simply ones I think are really cool. It's fun to find things through others.

Adrian Per

What’s the last internet rabbit hole you’ve spent hours down? 

The last internet rabbit hole I went down was golf content. It’s been my hyperfixation ever since I started golfing back in 2020. I watch it so much because these people making golf content are not only good at golf, but so good at making content around it. There’s a place for professional golf, and there’s also now a place for golf entertainment. I’ve been hooked. 

What’s one tip you have for discovering new art on Instagram?

Because I’ve curated my algorithm so well, it’s honestly my reels page. I can scroll endlessly and find incredible art everywhere now. I love that it levels the playing field for who can create good art. If it’s good, it’ll reach you, no matter the size or success of a creator. Whether it's filmmaking, photography, branding or design, I’ve been able to use Instagram as my mood board, and I love it.

Sebastian Jern

What’s the last internet rabbit hole you’ve spent hours down? 

My latest deep dive has been researching. I'm sketching on a concept for a miniature film set. The plan is to merge the universe of science fiction together with the historical universe of the Vikings.

What’s one tip you have for discovering new art on Instagram?

Engage yourself in the things that inspire you; over time, your feed will become a personalised source of inspiration.

Mika Ninagawa

What’s your current internet hyperfixation?

I find myself deeply immersed in discovering emerging artists and creators online. I don’t hesitate to reach out via direct message. In fact, some of my most rewarding collaborations have begun this way, transforming a digital encounter into real-world creative partnership.

What’s one tip you have for discovering new art on Instagram?

As I depicted in the Netflix series Followers, which I directed, the act of connecting with new talent through Instagram is not just fiction – it’s very much my reality.