Watch DJ Freedem discuss the Underground Plant Trade – and water his plants

The 2020 Dazed 100 Ideas Fund recipient talks us through his project and explains how plant care helps his mental health

In 2020, the Dazed 100 evolved to focus not only on a new generation of 100 emerging creative and activist talents, but to fund their culture-shifting ideas. Selected as a recipient of the Dazed 100 Ideas Fund created in partnership with ConverseDJ Freedem is the 27-year-old Atlanta-raised, Brooklyn-based DJ and plant lover behind a new initiative, The Underground Plant Trade.

With the support of the Ideas Fund, Freedem – also known as the Trap Gardener – is expanding The Underground Plant Trade, which sees white people give plants to Black people as both a playful representation of reparations and a way of showing solidarity at a time when institutionalised violence against Black people is daily headline news.

“I’ve seen so many people across the country happy with the new plants that they’ve gotten,” Freedem says in a new video introducing The UPT and his Dazed 100 project. We are also treated to a watering-wander around Freedem’s foliage-filled Brooklyn apartment, and some trademark Freedella de Vil wisdom on how to use plant care as self-care. Watch the full video above.