Via Instagram @snoopdoggLife & Culture / NewsLife & Culture / NewsSnoop Dogg is launching his own wineIt’s called Snoop Cali Red, obviouslyShareLink copied ✔️April 17, 2020April 17, 2020Text Gilda Bruno In the almost 30 years since Snoop Dogg released “Gin and Juice”, it seems the rapper’s alcohol preferences have changed, as he’s just announced the launch of his own wine, titled ‘Snoop Cali Red’. A multi-year collaboration between the artist and Australian wine company 19 Crimes, the wine is set to hit the shelves of US stores this summer. Snoop Cali Red will be the first ever California wine to be produced by 19 Crimes. The company, which is worth $36 million in Australia, is today considered the number one contributor to the growth of the wine market. “I’ve been a fan of this wine and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,” Snoop said in a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” The artist isn’t the only one to be excited about the launch. “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes’ Snoop Cali Red,” the company’s marketing vice president, John Wardley, said. “Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating, and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.” Lockdown probably won’t be over by the summer (sorry), but at least US residents can drop it like it’s hot at home after drinking a few bottles of Snoop’s Cali Red. Get it, guys. Via 19 CrimesEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending7 sex worker-approved films about sex workSex workers have slammed Sam Levinson for his depiction of the industry in Euphoria. Here, we share our top recommendations for more true-to-life representations Film & TVOnFashionHow On and Loewe are shaping the future of footwear Art & PhotographyInside KUTT, the cult lesbian 00s magazineArt & PhotographyKristina Rozhkova’s uncanny photos of young RussiansLife & CultureNobody wants to be famous anymoreFashionThe best street style from Fcukers’ sold out London showMaison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionJung Kook for Calvin Klein: See exclusive BTS imagesEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy