Kendall Jenner’s involvement in the ill-fated Fyre Festival was never going to stay under wraps – after all, she was a part of the insanely high profile “influencer marketing campaign” set up to promote Billy McFarland and Ja Rule’s luxury-getaway-turned-disaster. She did manage to avoid openly commenting on her place in the crazy scheme for a long while, though.
That is until yesterday, when a New York Times article about the Kardashian family went live, giving a bit more insight into how exactly Jenner came to be associated with Fyre Festival (and into how these kind of partnerships work in general).
“You get reached out to by people to, whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk,” she says in the article, which discusses the financial streams of the whole family.
“I definitely do as much research as I can, but sometimes there isn’t much research you can do because it’s a starting brand and you kind of have to have faith in it and hope it will work out the way people say it will.”
Fyre Festival was pretty much the epitome of just that: a starting brand, but one that definitely didn’t work out as McFarland promised. As in, overall, various people were scammed to the tune of of $26 million.
Obviously Jenner will be regretting the promotional post – reportedly worth $250,000 – that associated her with the mess in the Bahamas now. She even faces a subpoena over the issue. But she downplays this in the NYT article, concluding, “you never really know what’s going to happen.”