Photography Flo KohlLife & Culture / NewsLife & Culture / NewsSoho comes out to celebrate Jefferson Hack’s shoe collabThe Dazed founder’s collection from Underground launched with a party in the footwear brand’s Berwick Street storeShareLink copied ✔️November 27, 2017November 27, 2017Text Brit Dawson Jefferson Hack x Underground party Earlier this month, Dazed co-founder Jefferson Hack announced a collaboration with footwear brand Underground to celebrate its 30th anniversary. To mark the launch, Hack – and some of London’s coolest names – took over Underground’s Soho store for an exclusive preview of the collection. Among the guests were Michèle Lamy, India Rose James, Princess Julia as well as Another Man’s Ben Cobb and AnOther’s Susannah Frankel, Katie Shillingford and Alexander Fury. Not to mention a group of punk kids – who, like Hack, were wearing shoes from the collection – looking authentically as if they’d just stepped out of 1980s Manchester. Also in attendance was Another Man’s fashion director Ellie Grace Cumming, who was the styling brains behind the collection’s urban campaign, shot by Max Von Gumpenberg & Patrick Biernert in Berlin. And if that wasn’t enough, music for the night was courtesy of Remi Kabaku – producer and voice of Gorillaz’ cartoon drummer Russel – and Gaz Mayall. View all the images from the party in the gallery above. Jefferson Hack x UndergroundEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingAmericana is back – but who does it belong to?From Western wear to East Coast prep, young people are sporting the star-spangled banner, eating in diners and taking part in an all-Americana resurgence – but in a ‘progressive way’FashionBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyNude awakening: Meet the young people embracing naturismLife & CultureIs veganism a privilege? Art & PhotographyThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’Life & CultureThere is nothing more romantic than friendshipMusic15 of the most iconic producer tags of all timeLife & CultureThe case for wiping your Instagram gridBeautyA hot, sweaty night with Brooklyn’s young clownsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy