Photography Flo KohlLife & Culture / NewsLife & Culture / NewsSoho comes out to celebrate Jefferson Hack’s shoe collabThe Dazed founder’s collection from Underground launched with a party in the footwear brand’s Berwick Street storeShareLink copied ✔️November 27, 2017November 27, 2017TextBrit DawsonJefferson Hack x Underground party Earlier this month, Dazed co-founder Jefferson Hack announced a collaboration with footwear brand Underground to celebrate its 30th anniversary. To mark the launch, Hack – and some of London’s coolest names – took over Underground’s Soho store for an exclusive preview of the collection. Among the guests were Michèle Lamy, India Rose James, Princess Julia as well as Another Man’s Ben Cobb and AnOther’s Susannah Frankel, Katie Shillingford and Alexander Fury. Not to mention a group of punk kids – who, like Hack, were wearing shoes from the collection – looking authentically as if they’d just stepped out of 1980s Manchester. Also in attendance was Another Man’s fashion director Ellie Grace Cumming, who was the styling brains behind the collection’s urban campaign, shot by Max Von Gumpenberg & Patrick Biernert in Berlin. And if that wasn’t enough, music for the night was courtesy of Remi Kabaku – producer and voice of Gorillaz’ cartoon drummer Russel – and Gaz Mayall. View all the images from the party in the gallery above. Jefferson Hack x UndergroundEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREInside the Manosphere: The rise of conservative non-monogamy Why are so many straight men so unfunny?Lost Property: A lecture series for ‘thinkers, artists, lovers and friends’AI isn’t replacing workers – it’s making them competeHere’s how you can help displaced people in LebanonBallet and opera are dead, and that’s OKIt’s time to divest from Instagram politics How AI is changing the face of griefWhat happens when we run out of working-class writers?What would you pay to bring your fictional boyfriend to life?Are we really heading for World War 3? Here’s everything you need to knowLove Junkie: The must-read cult novel about the 80s New York gay scene Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy