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Famous directors are pivoting to TikTok influencers

Harmony Korine, Alfonso Cuarón, and Nicolas Winding Refn are all on the app, whether they want to be or not

Alfonso Cuarón is a four time Academy Award-winning director of films such as Roma, Gravity, and Y Tu Mamá También, but to Tess Cuarón he’s just dad, someone to recruit to make patient, bemused cameos in her TikTok videos.

Over the weekend, Tess – who goes by Bu Cuarón on social media – posted a video to her TikTok account in which she dances to Bhad Bhabie's “Geek'd”. Her director father eats and occasionally bobs along to the music, seemingly unperturbed by his starring role. 

The video was reposted on Twitter where it began to pick up traction. “My favorite genre of tiktok is award-winning filmmakers getting used as set dressing,” wrote twitter user Ang Ferraguto, while the Film Stage put together a thread of “Directors forced by their children to be on TikTok” which has since been liked 21K times.

Nicolas Winding Refn is another somewhat bewildered participant in his daughters’ TikTok videos. The Danish filmmaker behind Neon Demon can be seen dancing to various songs including “Rapper’s Delight” and Megan Thee Stallion’s “Savage”.

Spring Breakers and Beach Bum director Harmony Korine, seemingly of his own volition, has taken to TikTok like a fish to water, no children in sight. His account has been up since 2018. In one of two videos, he can be seen passionately hitting the whoa.

Guillermo del Toro’s kids, we’re looking at you.