To celebrate ten years of collaboration between avant-garde designer Yohji Yamamoto and Adidas, Y-3 are launching their first flagship store in London with a party and cocktail reception. The store will sell the entire Spring Summer 2011 line including menswear, womenswear and accessories. The upcoming season is heavily influenced by Yamamoto's love of rock n' roll with looks inspired by Elvis, Jimi Hendrix and Janis Joplin and featuring unisex t-shirts with quotes from Yoko Ono. Bright colours, eclectic layering and experimentation with volume also feature with worn leather motorcycle jackets, oversized harem pants, midnight blue metallic tracksuits and velvet crop tops being must-have pieces. 

Y-3 Flagship Store, 54 Conduit Street, London, W1S 2YY