The likes of Hot Chip's Alexis Taylor joins forces with Hot City and Hudson Mohawke for Converse's music collaboration project
This October, Converse will be releasing specially made tracks by two musical collaborations featuring Bernard Sumner from Bad Lieutenant, New Order and Joy Division, Alexis Taylor and Joe Goddard (Hot Chip) and Hot City, followed by the release of the accompanying music video on November 2nd. The second track, featuring legendary musician Graham Coxon of Blur, Paloma Faith and Bill Rider Jones, formerly of the Coral, will be released next January. Both tracks will be available to music fans globally via free download at www.converse.co.uk and authorized Converse websites around the world.
This past July, the iconic footwear brand brought together three of music’s most influential artists - critically acclaimed rapper Kid Cudi, Rostam Batmanglij of Vampire Weekend and Bethany Cosentino of Best Coast - for the single ‘All Summer’ as part of Converse’s Three Artists, One Song collaboration. This global initiative began in 2008 with the release of “My Drive Thru”.
“Didn’t Know What Love Was” is the first of two original music collaborations being released by Converse this year. Accompanying the release of the new single is the iconic chain image featuring not only the collaborating artists but also a range of emerging musical talent from across the UK including Tigs of Chew Lips, Michael Hibbert & Lewis Bowman from Chapel Club, Tom Hudson of Pulled Apart by Horses, Laura-Mary Carter of Blood Red Shoes, and Hudson Mohawke.
As a teaser to the launch of the forthcoming track, Converse has released a short film featuring Bernard Sumner, the first installment in a series of three being distributed alongside the new track and featuring each of these outstanding musicians.