Fendi Womenswear Womenswear S/S11

Airy shifts, balloon sleeves and bright colours aplenty were a few motifs that prevailed at the Fendi show on Thursday. The designers Karl Lagerfeld and Silvia Venturini Fendi opted for a relaxed silhouette kept in shades of green, blue and peach to showcase their own vision of sizzling summer. The sizzle factor was highlighted even more by the use of a burn print, which made its way onto the edges of billowing shifts and blouses. There was a bohemian element to the long jumpsuits and off-the-shoulder tops, but the leather waist-cinchers and techno fabrics kept the feel of the collection both futuristic and ladylike.

Dazed Digital: What started off the collection?
Silvia Venturini Fendi: Summer! We started off by thinking about light fabrics and lots of bright colours. We wanted to create clothes that are minimal and comfortable, but with great attention to detail. I like to call it “intellectual approach to simplicty”.

DD: And where did the fire motif come from?
Silvia Venturini Fendi: Well, I think there’s an element of romance to burning. Besides, fire is also something that represents decay. If you love your clothes, you wear them to death. That’s the way it should be, shouldn’t it?

DD: What’s your favourite piece from the collection?
Silvia Venturini Fendi: I love the long green and purple dresses.