Outrageous humour. That’s how you best describe Jeremy Scott’s clothes. Outrageous because his collections are often controversial, challenging and rude. Humour because they’re also funny. It’s as simple as that. On Wednesday, Scott showed a Parma ham dress. Not many designers can get a way with that. His female models came out in over sized Y-fronts, clear plastic dresses bearing provocative slogans, while the boys looked like ‘Blue Oyster’ regulars. All in black leather, they wore chaps as shorts and not much more.

One of many highlights was the bin bag dresses that Scott put on the catwalk, and other pieces that attracted attention included the skirt and rucksack that played with the DNA of biker jackets. Fittingly, Ramones was played at that very moment. But the best was saved for last; Scott staged a mini wedding with the bride wearing a white straightjacket dress. No other designer could have come up with that!

Dazed Digital: What inspired you for the S/S11 season?

Jeremy Scott: It was all about New York City and all the cool girls that have inhabited the city, from Debbie Harry to Lee Lezark!

DD: Is that who you have in mind when you design?

Jeremy Scott: Anyone who can pull of a rock ‘n’ roll attitude and go on stage wearing a trash bag and high heels…

DD: Do you have a favourite piece from the show?

Jeremy Scott: The plastic dress that opened the show, it said I Heart New York. It encompasses the show….