One half of production team The Neptunes, Pharrell Williams partnered with streetwear brand A Bathing Ape / BAPE's Nigo back in 2005 to launch two lines of luxury clothing, Billionaire Boys Club and Ice Cream. After working with the likes of Beyonce, Justin Timberlake, Gwen Stefani, and Snoop Dogg, Williams went on to develop a jewellery collaboration with Louis Vuitton, further establishing his reputation for working in fashion.
Nigo, who founded A Bathing Ape in 1993, also helps run the Billionaire Boys Club label which focuses on preppy style and classic shapes. The Goretex / wool blazers are worn with fresh prints over basic sweats and t-shirts and all graphics are designed by SK8THG. Inspired from 1950s Americana. Ice Cream, layers candy coloured graphics, with skatewear. The items are produced in very limited quantities, using only the highest quality materials and are manufactured in Japan. Dazed speak to Pharrell Williams about his new line... Dazed Digital: What do you as a music producer bring to the fashion industry? Pharrell Williams: If anything, I try to add some of my colours.
DD: What inspired your newest collection? Pharrell Williams: It's more simple and catered to everyday culture.
DD: Who do you feel you are trying to appeal to with your label/brand? Pharrell Williams: Well, I feel like you wear clothes as apart of a movement, individualism, as a mode of expression.
DD: You've worked with so many people already, any dream collaborators left? Pharrell Williams: Alber Elbaz, creative director and designer for Lanvin.
DD: You've done the clothes, the music - what can we expect next from you? Pharrell Williams: Something fun.
The new Billionaire Boys Club line will be stocked at Harvey Nichols and select boutiques worldwide