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Re-Denim

Replay team up with the artist Canedicoda for a mission in re-designing their classic jeans...

The collaboration between Replay and artist Canedicoda is continuing for another season after working with Fondazione Claudio Buziol and the successful ‘Re-denim by Canedicoda for Replay’ tour which livened up in 2009 the Replay Stores of Berlin, Paris, Barcelona, Leeds and Edinburgh.

Canedicoda - a young fashion designer, artist and musician – brings to Replay his love for colours, uniqueness, abstraction and unconventional. After sharing lots of people wishes around Europe and customizing live their favourite pair of jeans, he has now selected a female and a male S/S 2010 Replay five-pocket regular fit style and he has created in his studio a limited edition of hand-printed jeans, 40 for women and 40 for men only. He has played with paints, brushes, moulds and abstract graphics using an extravagant and particularly fascinating printing technique. Every single hand-made piece turns out to be unique. In Canedicoda hands Replay denim turns into artist canvas and the result is a limited edition artwork to wear and to keep forever.

Replay Online Shop www.shop.replay.it
Canedicoda performing @ www.youtube.com/Replay