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Tavi and Diane Team Up

Fashion icon Diane Pernet and 13 year-old blogger Tavi have joined forces to find the next fashion filmmaker to be screened at A Shaded View on Fashion Film 2010

Talenthouse have invited Parisian journalist and co-editor-in-chief of ZOO Magazine, Diane Pernet and 13 year-old superstar fashion blogger Tavi Gevinson to team up to find the next fashion filmmaker to be screened at ‘A Shaded View on Fashion Film 2010’, the third edition of Paris’s annual film festival dedicated to Fashion, Style and Beauty. The chance for all emerging fashion filmmakers to submit a film feature or short around these themes, the winning piece will then be featured in the prestigious fashion film festival. The submissions will by shortlisted by the public vote and Diane and Tavi will then select the winning filmmaker to have his/her film screened as part of the next edition of ASVOFF which will then travel around to select cities around the world.

Diane runs her legendary fashion blog A Shaded View on Fashion and in November 2007, Pernet co-curated NOOVO fashion and photography festival in Santiago de Compostela, whilst Tavi Gevinson is a 13 year-old writer and blogger for Style Rookie, and Pop magazine, and has collaborated with Rodarte in a video about their collection for Target. Dazed Digital speak to the bright young spark on what to expect from the competition...

Dazed Digital: To what extent do you think film has influenced fashion, and vice versa?

Tavi: I think film is a major part of fashion; it's referenced constantly in fashion stories in magazines and by designers every season. Fashion isn't just about clothes, it's about character, and in that sense, it's maybe more crucial to film than film is to fashion. The clothes define the characters - you think about why they chose to wear that and how it helps convey their emotions. They add to the story and maybe even help the actors in learning more about the characters (a pair of shoes they wear, for example.)

DD: What are your favourite directors/films?

Tavi: My favourite directors are Wes Anderson, Alfred Hitchcock, Tim Burton, Woody Allen, Michel Gondry, Sofia Coppola, Christopher Guest, Spike Jonze, and Hayao Miyazaki. My favourite films would have to be I'm Not There, Stand By Me, Vertigo, Heathers, Clueless, Rear Window, Psycho, Drop Dead Gorgeous, Wait Until Dark, The Virgin Suicides, Eternal Sunshine of the Spotless Mind, Edward Scissorhands, The Royal Tenenbaums, The Sandlot, Rushmore, Fantastic Mr. Fox, Coraline, Home Alone, Matilda, Annie Hall, Manhattan, The Parent Trap, It Takes Two, Totoro, Ferris Bueller's Day Off, and The Breakfast Club. Whew! If I were to be judged based on that I would be a neurotic, bespectacled murderer cartoon ghost with scissors for hands who ditches school to find her long lost dad and save a farm. With telekinetic powers.

DD: Do you think you and Diane will work well as a team?

Tavi: I think so! It was a pleasure to meet her at Fashion Week in February and speak with her about blogging. I think we both represent very different sides of fashion (she certainly has more experience in the industry than I do, and we have different styles) but this will most definitely be a positive thing. Bringing together our differing points of view will help.

DD: Were you a fan of Diane before your project?

Tavi: Yes! Blog-reader, Twitter-follower, and always, always a fan of the headwear.

DD: What are you looking for in the winning film/film-maker?
I think that I'll be looking for what I look for in a collection - coherent, cohesive, a strong message, powerful conceptually as well as visually. I like stories, but it doesn't matter if there is one or not as long as there is some kind of statement. And I will most definitely be looking for a film that takes advantage of what film essentially is - a moving picture. That's the advantage with film over still images, and combining that idea with fashion is so exciting, so my eyes are peeled for a film in which that concept is paid a lot of attention.

DD: What's next? Any other projects you are excited about at the moment?

Tavi: Currently I'm working on an article for Pop Magazine about couture, collaborating with Alia Raza on a film for Six Scents, and toying with the idea of starting up a Sassy magazine for my generation... but we'll have to see where that goes!

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