Oasis and adidas unite for 90s-inspired ‘Original Forever’ collection

Since Noel and Liam Gallagher announced that they were getting the band back together in August 2024, Oasis fever has slowly been bubbling. Now, ahead of the band’s July 4 kick off at Cardiff’s Principality Stadium, anticipation is turning to frenzy – and set to increase even further with the band’s latest link up.

Sportswear giant adidas announced last night (June 19) that it’s teaming up with the Gallagher brothers for a brand new collection and campaign, evocatively titled ‘Original Forever’. Celebrating over 30 years of shared history between the band and the brand, the collaboration features a 3-minute mini-film and an accompanying adidas Originals x Oasis Live ‘25 apparel collection inspired by the 1990s. To celebrate the launch, adidas have granted Dazed exclusive access to their archive, providing us with a curated selection of the Gallagher brothers wearing adidas through the years, proving that the link-up has been there from the very start (head to the gallery at the top of the page for those images).

Back to the new campaign though, and the powerful short film celebrates this long relationship between Oasis and adidas. The clip follows modern day revellers who travel back in time through iconic Oasis eras, as the viewer watches them crowd-surf at Knebworth, bellow lyrics at Wembley, until we’re met by Liam and Noel ready for the Live ‘25 World Tour. Soundtracked by the band’s debut hit “Live Forever” (and a stirring voiceover interlude from Liam himself), the rowdy clip is sure to get fans going.

On the fashion side, the new collection takes inspiration from the band’s heyday. “In the 90s, the adidas tracksuit and trainers were integral to a quintessentially British look that became synonymous with the band,” the sportswear brand said in a statement. “The roots of this look were born out of the football terraces of the UK, and Oasis – who were lifelong fans of both football and adidas – naturally adopted that style.”

The entire collection features 26 items which all have both the adidas Originals logo and Oasis emblem stitched into them. Pieces include the Firebird tracksuit, a loose fitting style which, according to the brand is a favourite of Noel’s, plus football jerseys, coach jackets, and – of course – a bucket hat.

Scroll through the gallery below for more images of the collection, and watch the ‘Original Forever’ campaign film above