Seeing collections from designers like PPQ, House of Holland, Markus Lupfer, and Emma Cook, luxury shopping destination Bicester Village and the British Fashion Council have joined forces in a unique collaborative venture to launch the first ever ‘Pop-Up’ store designed specifically to celebrate new British design talent. Young Brit designers like Hannah Marshall, Goat, Osman, and Fiona Paxton, Louise Gray, Felder • Felder, Louise Amstrup, Sykes, Maria Francesca Pepe, and Atalanta Weller will have their pieces sold at the ‘Young British Designer’ Pop-Up store, located in a prime position at Bicester Village from 29th March to 7th May 2010.

For six weeks only, Bicester Village will exclusively showcase ready-to-wear and accessories collections from some of the most talented designers to have graced London’s catwalks this season, with price reductions of up to 60 per cent. The initiative was created to support those Young British Designers recognised by the British Fashion Council as the home-grown, new generation of talent whose avant-garde styles are integral in pushing the industry to the next level.

The Young British Designer’ Pop-Up store will be at Bicester Village from 29th March to 7th May 2010