Many swear they could whip up the freshest pair of sneakers around, but few get the chance to try – until now. On March 26, Nike Air dropped a new AirImagination platform that will give everyone (starting in the US) the exciting opportunity to imagine with Nike Air. Whether it’s glow-in-the-dark running shoes or futuristic, high-speed basketball shoes, you can remix your favourite classic silhouettes or community creations into unique digital designs or start from thin air (pun intended). 

With AirImagination, you can dream up any Nike Air Max shoe that your heart desires. There’s a design assistant to accelerate your imagination and unlock infinite possibilities one prompt at a time, a Nike archive database and text-to-image AI generation. Start by answering the question “What do you want to imagine with air?” and follow the AirImagination prompts to choose the materials and colourway for your completely personalised design. 

Start imagining on March 26 with AirImagination, designed to ignite your creativity and show the limitless possibilities of Nike Air. Let your imagination run wild with AirImagination – be sure to tag @NikeSportswear and #AirImagination when sharing your creation.