Launching this month, footwear brand HEYDUDE is taking a step into streetwear, teaming up with LA-based brand MARKET STUDIOS to reimagine its classic silhouette. Known for its comfortable footwear, the label – now part of the Crocs family – has built a loyal following for its easy-wearing shoes. With Sydney Sweeney fronting past campaigns, HEYDUDE has been steering into the mainstream. Now, it’s pushing into the streetwear scene with its first ever collaboration in the subculture.
Inspired by the energy of Canal Street and bootleg culture, the HEYDUDE x MARKET STUDIOS collab reimagines the brand’s classic Wally Slip silhouette with a luxe, ironic twist. The result features a faux fur-lined, loafer-style slipper. Available in multiple colourways, the limited edition shoe has been made in both black faux suede and tan.
For MARKET STUDIOS, a brand known for remixing pop culture with street style, this launch marks its latest venture into shoewear. Famously popular within the skate and street-style communities of Los Angeles, Market has built a cult audience in California. For the campaign, the imagery taps into Market’s idea of being a “brand that makes you smile”, with a tongue-in-cheek series of images showcasing the shoes on a silver platter.
Head here to shop the HEYDUDE x MARKET STUDIOS Slipper.