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FashionWhat Went Down
January 252025
TextHabi Diallo
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AMIRI AW25 finaleCourtesy of AMIRI

Mike Amiri pens a love letter to Los Angeles with AW25 collection

FashionWhat Went Down

Old Hollywood, 70s nostalgia, and a debut womenswear line – here‘s everything that went down at AMIRI’s latest show in Paris

Amiri
January 252025
TextHabi Diallo
AMIRI AW2530

Over the past month, Los Angeles has been the site of devastating wildfires. Since, artists from across the state have celebrated and paid homage to the city in a plethora of ways. Born and raised in Los Angeles, Mike Amiri has always tapped into and been inspired by LA style, culture and energy. On Thursday night, Amiri paid tribute to the city in the way he knows best, through clothing. 

Transporting the energy of his hometown’s nightlife to Paris Fashion Week, the AW25 collection also saw his womenswear debut. Dubbed Club AMIRI, the show was a love letter to Hollywood’s glamour and timeless allure. “Hollywood is where you go to dream, where people go to build and to rebuild. That’s the nature of the city of Los Angeles,” he explains. “This collection is a homage to Hollywood and to Los Angeles, a celebration of the city I call home. A collection filled with optimism, dreams and love.”

Below read everything that went down at the show.

TOUCHES OF LA WERE BROUGHT TO PARIS

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Courtesy of AMIRI

Walking into a reimagined Los Angeles, the runway at the show recreated a classic Hollywood lounge bar. For guests who are familiar with LA hotspots, the set was reminiscent of iconic landmarks such as the lobby of Grauman’s Chinese Theatre and the Formosa Café.

FINALLY, A WOMENSWEAR DEBUT

Courtesy of AMIRI

Rejoice! After over a decade, the AMIRI woman is finally born. Making its runway debut, AMIRI womenswear came courtesy of a series of bias-cut silk-satin gowns, metallic-knit columns, and tailored velvet suits. Details like 24-karat gold-dipped roses pinned to lapels merged with Art Deco-inspired glasses and lots of glitter. 

 “The time felt right,” explains Amiri. “There’s a seamless synergy and connection between the AMIRI woman and the AMIRI man, they both have purpose and meaning. Over the brand’s journey, the AMIRI woman has evolved. She’s powerful and confident.”

THE MENSWEAR WAS CLASSIC AMIRI MEETS THE 70s

Courtesy of AMIRI

Classic AMIRI menswear tailoring returned this season, but this time pulling inspiration from 60s and 70s Los Angeles. Sleek leather jackets and boxy velvet suits met glittering knitwear, while striped foulard shirts and merlot-hued tailoring were a nod to old-school Hollywood’s polished aesthetic.

ALL THE AMIRI LADS CAME TO SHOW SUPPORT 

Lucky Blue SmithCourtesy of AMIRI

Longtime supporters Giggs and Gunna were present. Other guests, including Lucky Blue Smith, other musicians and a handful of football players, were seated at intimate bistro tables lit by warm lamps, fostering an intimate, lounge-like setting. Elsewhere, editors and VIPs left the show with personalised caricatures drawn by on-site artists.

Head to the gallery above to see images from the show. 

FashionWhat Went DownAW25Fashion WeekMenswearWomenswearMike AmiriLos AngelesParisfashion-weekParis Fashion Week
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